Tag Archives: writing

Want Palestinians and Israelis to Live in Peace? This is How You Do It…

An international coalition of nations (including from the Arab League) should disarm Hamas (and other terrorist groups in Gaza) and set up a peacefully democratic nation-state. Gazans do not need military capability. They should be allowed police only, and that’s … Continue reading

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Is Your Website Overweight? Keep it Short and Centered on Benefits

Are you writing too much on your website pages? Have you crossed the fine line between being informative and losing your reader’s attention entirely? Three Suggestions: 1. What I like to call “the 50% test” Take a Web page of … Continue reading

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Example of a Short Description: Before and After

To follow up my previous post about writing short descriptions, I have offered an example – a “Before” and “After,” if you will. I chose this one in particular because it appears on the homepage of  an attractively designed website. … Continue reading

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