Tag Archives: website writing

Treat Your B2Bs More Like B2Cs

In an effort to sound like an authority in your field, it’s tempting to overdo the “industry speak” when marketing a B2B product. Though probably absorbed much of the time in industry lingo, your “business customer” is also a real person, … Continue reading

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Example of a Short Description: Before and After

To follow up my previous post about writing short descriptions, I have offered an example – a “Before” and “After,” if you will. I chose this one in particular because it appears on the homepage of  an attractively designed website. … Continue reading

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