Tag Archives: website content

Treat Your B2Bs More Like B2Cs

*Please note: The example website (seen via two hyperlinks) discussed below has dramatically updated and improved both its textual and visual presentation since this post was first published. Kudos to them 🙂 As a result, this case study is no … Continue reading

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Is Your Website Overweight? Keep it Short and Centered on Benefits

Are you writing too much on your website pages? Have you crossed the fine line between being informative and losing your reader’s attention entirely? Three Suggestions: 1. What I like to call “the 50% test” Take a Web page of … Continue reading

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