Tag Archives: product description

Treat Your B2Bs More Like B2Cs

*Please note: The example website (seen via two hyperlinks) discussed below has dramatically updated and improved both its textual and visual presentation since this post was first published. Kudos to them 🙂 As a result, this case study is no … Continue reading

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Example of a Short Description: Before and After

To follow up my previous post about writing short descriptions, I have offered an example – a “Before” and “After,” if you will. I chose this one in particular because it appears on the homepage of  an attractively designed website. … Continue reading

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