Tag Archives: hi-tech

Example of a Short Description: Before and After

To follow up my previous post about writing short descriptions, I have offered an example – a “Before” and “After,” if you will. I chose this one in particular because it appears on the homepage of  an attractively designed website. … Continue reading

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Writing Your Short Description

Dear Startup owners, 5 Easy Steps to creating your home page “short description” that will actually be read: Write the coolest most techy sounding buzz word packed 2-3 sentence company or product description you can. Destroy it and take a … Continue reading

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How I Found My Startup Niche

Recently, I read an insightful Harvard lecture published on the Web with a straightforward perspective on how to start a startup and significantly increase the chance of its success. I am not starting a startup (at least not yet), but I gained … Continue reading

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