Tag Archives: effective writing

Is Your Website Overweight? Keep it Short and Centered on Benefits

Are you writing too much on your website pages? Have you crossed the fine line between being informative and losing your reader’s attention entirely? Three Suggestions: 1. What I like to call “the 50% test” Take a Web page of … Continue reading

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Writing Your Short Description

Dear Startup owners, 5 Easy Steps to creating your home page “short description” that will actually be read: Write the coolest most techy sounding buzz word packed 2-3 sentence company or product description you can. Destroy it and take a … Continue reading

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