Category Archives: marketing writing

What Actually Came First? The Chicken or the Egg.

Today, I will put to rest the chicken-egg argument once and for all. It’s so simple: Breakfast comes before lunch and dinner. There you have it! When did you ever hear of anyone eating chicken for breakfast? Never. But they … Continue reading

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Your Message Is Everything

Everything is your message. This is step one. From the first words your audience sees on your home page to the button text or even the short email to a potential investor. All content is born from your message. The … Continue reading

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Quick Tips on Writing a Blog Post

Sharing Information – This Is What Makes Great Blog Posts Keep your post from becoming a hard sell sell sell for your product. It should be treated as a platform for sharing wisdom, experience (war stories) and suggestions. People are … Continue reading

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Treat Your B2Bs More Like B2Cs

In an effort to sound like an authority in your field, it’s tempting to overdo the “industry speak” when marketing a B2B product. Though probably absorbed much of the time in industry lingo, your “business customer” is also a real person, … Continue reading

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Is Your Website Overweight? Keep it Short and Centered on Benefits

Are you writing too much on your website pages? Have you crossed the fine line between being informative and losing your reader’s attention entirely? Three Suggestions: 1. What I like to call “the 50% test” Take a Web page of … Continue reading

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