Category Archives: Hi-tech & Startups

What Actually Came First? The Chicken or the Egg.

Today, I will put to rest the chicken-egg argument once and for all. It’s so simple: Breakfast comes before lunch and dinner. There you have it! When did you ever hear of anyone eating chicken for breakfast? Never. But they … Continue reading

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The App to End All Wars

The App To End All Wars The world has suffered at the hands of war long enough. To stop it, we must first erase the vision of war; then, the practice of war will forever be banished into the dark … Continue reading

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Your Message Is Everything

Everything is your message. This is step one. From the first words your audience sees on your home page to the button text or even the short email to a potential investor. All content is born from your message. The … Continue reading

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Treat Your B2Bs More Like B2Cs

In an effort to sound like an authority in your field, it’s tempting to overdo the “industry speak” when marketing a B2B product. Though probably absorbed much of the time in industry lingo, your “business customer” is also a real person, … Continue reading

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Is Your Website Overweight? Keep it Short and Centered on Benefits

Are you writing too much on your website pages? Have you crossed the fine line between being informative and losing your reader’s attention entirely? Three Suggestions: 1. What I like to call “the 50% test” Take a Web page of … Continue reading

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Example of a Short Description: Before and After

To follow up my previous post about writing short descriptions, I have offered an example – a “Before” and “After,” if you will. I chose this one in particular because it appears on the homepage of  an attractively designed website. … Continue reading

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Writing Your Short Description

Dear Startup owners, 5 Easy Steps to creating your home page “short description” that will actually be read: Write the coolest most techy sounding buzz word packed 2-3 sentence company or product description you can. Destroy it and take a … Continue reading

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